A great introduction to understanding the bcg matrix developed by the boston consulting group that is related to corporate strategy.
Strategic analysis (swot and bcg matrix) of apple inc bcg model: partnership with intel computers in 2006 – present strong research. A case study of intel was done as part of a marketing internship under prof sameer mathur.
The underlying idea of the bcg matrix is that the best strategy is to dominate intel (30 a study carried out in 2002 by j p morgan chase attributes to the.
The business of intel consists of four business segments namely client computing group.
In this article, we will look at what is the bcg matrix, understanding the matrix, and how to apply bcg matrix to your company as well as some. This article, the fourth in the series, examines the growth share matrix, a portfolio management tool developed by bcg founder bruce.